Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul In 2008, Howard Schultz, Starbucks's chairman, an unprecedented decision, the president eight years ago, after retiring from the daily supervision of the company and became president. Fearing that Starbucks lost its way Schultz decided to help him return to basic values, and again not only the economic situation, but also the soul. Later, tells the story of the excess return and the development of the company moved to his leadership and shows how during one turbulent economic times in history, Starbucks again to achieve the profitability and sustainability without humanity. Readers snapshot of a moment in history, the company has not been spared, expands the book displays relevant information about how the new company and fought in the middle of everything. The story is fast during the day ... driven

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